What is GDPR?
GDPR stands for General Data Protection Regulation. What it’s going to do is replace all existing national European privacy laws. So, at the moment of coming into force on May 25th, 2018, all domestic and national privacy laws in Europe will be aggregated and replaced by the General Data Protection Regulation, which essentially creates a new regime for the protection of privacy in Europe. It is worth noting that the GDPR allows for no grace period.
Why is it important?
To quote Brad Smith, President, and Chief Legal Officer at Microsoft: “If you’ve ever heard of Europe, it applies to you”.
Considering the web does not have any boundaries, a European user can very well access a North American website at any given time. It is the location of the user and not the origin of the website that determines the application of the GDPR. Given that, everyone with a European audience needs to comply with the regulation.
For more information on guidelines to follow, visit IAB's Transparency & Consent Framework.
Watch an interview with Chantal Bernier, National Leader for Privacy and Cybersecurity at Dentons.
Getting Up To Speed With GDPR
As the May 25, 2018 deadline is approaching, district m is taking the proper steps to become fully compliant with the GDPR.
As a reference for our publishers, district m has prepared questionnaires to answer some of the concerns you may have about district m’s position on GDPR.
- Third Party Client-Side Wrappers GDPR Compliance
- Unified Tag GDPR Compliance
- Turnkey GDPR Compliance
- Prebid Server GDPR Compliance
- Client Side Prebid GDPR Compliance
- Prebid Server - Rubicon GDPR Compliance
- Prebid Server - Pubmatic GDPR Compliance
- Media.net GDPR Compliance
- A9 (UAM and TAM) GDPR Compliance
GDPR Data Protection Framework
As an advertising exchange platform providing services and processing personal data from Data Subjects located in Europe, district m has brought its personal data management practices in compliance with the General Data Protection Regulation (GDPR). This document describes district m’s personal data management under GDPR:
GDPR Data Protection Framework
Updating Our Terms & Conditions
Effective May 1st, 2018, our Terms and Condition will be updated.
Section 5 of district m Policies will change to:
district m requires its publishers to warrant that they process personal data lawfully, meaning with the form of consent required by law, informed by clear and accessible privacy policies and protecting the personal data at a level of security corresponding to the risk and security of the personal data. district m also expects its publishers to provide their users with notice regarding their relationship with any third party advertising networks.
From the original wording:
We use third-party advertising companies to serve ads when you visit our Web site. These companies may use information (not including your name, address email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you.
Read our Platform Terms and Conditions here.