Page tree
Skip to end of metadata
Go to start of metadata

What is GDPR?

GDPR stands for General Data Protection Regulation. What it’s going to do is replace all existing national European privacy laws. So, at the moment of coming into force on May 25th, 2018, all domestic and national privacy laws in Europe will be aggregated and replaced by the General Data Protection Regulation, which essentially creates a new regime for the protection of privacy in Europe. It is worth noting that the GDPR allows for no grace period.

Why is it important?

To quote Brad Smith, President, and Chief Legal Officer at Microsoft: “If you’ve ever heard of Europe, it applies to you”.

Considering the web does not have any boundaries, a European user can very well access a North American website at any given time. It is the location of the user and not the origin of the website that determines the application of the GDPR. Given that, everyone with a European audience needs to comply with the regulation.


Additional Information

For more information on guidelines to follow, visit IAB's Transparency & Consent Framework.

Watch an interview with Chantal BernierNational Leader for Privacy and Cybersecurity at Dentons.

Getting Up To Speed With GDPR

As the May 25, 2018 deadline is approaching, district m is taking the proper steps to become fully compliant with the GDPR.

As a reference for our publishers, district m has prepared questionnaires to answer some of the concerns you may have about district m’s position on GDPR.


GDPR Data Protection Framework

As an advertising exchange platform providing services and processing personal data from Data Subjects located in Europe, district m has brought its personal data management practices in compliance with the General Data Protection Regulation (GDPR). This document describes district m’s personal data management under GDPR:
GDPR Data Protection Framework

Updating Our Terms & Conditions

Effective May 1st, 2018, our Terms and Condition will be updated.

Section 5 of district m Policies will change to:

district m requires its publishers to warrant that they process personal data lawfully, meaning with the form of consent required by law, informed by clear and accessible privacy policies and protecting the personal data at a level of security corresponding to the risk and security of the personal data. district m also expects its publishers to provide their users with notice regarding their relationship with any third party advertising networks.

From the original wording:

District m requires its publishers to provide their users with notice regarding their relationship with district m and/or other third-party advertising networks. Adequate notice must be incorporated into your privacy policy. The sample notice text and link below can be used as a guide:

We use third-party advertising companies to serve ads when you visit our Web site. These companies may use information (not including your name, address email address or telephone number) about your visits to this and other Web sites in order to provide advertisements about goods and services of interest to you.

Read our Platform Terms and Conditions here.

Updated Platform Data & Privacy Policy

district m also updated its Platform Data & Privacy Policy which can be found here.

  • No labels